GHL Systems & Automations Expert

Build smarter.
Scale faster.
Run cleaner.

I architect the operational backbone of your business: CRMs, automation workflows, AI agents, and high-converting funnels. Built so you can grow without the chaos.

5+ Yrs
GHL Experience
50+
Clients Served
25+
Platforms Mastered
Workflows Built
Erwin Ocobillo
5+
Years in GHL
00 — About Me

The guy behind
the systems.

I'm Erwin, a GHL-certified systems and automations expert based in the Philippines, working with agencies and businesses across the US market since 2020.

I started as a tech admin, got deep into GoHighLevel before most people knew what it was, and over 5 years built my expertise across CRM architecture, workflow automation, API integrations, and now AI-powered agents and intelligent workflows.

I don't just set things up. I build systems that run without you, document everything so you own it, and stay around to make sure it scales. My goal is to be the last technical hire you need to make.

Certified GHL Admin AI Workflow Builder API Integrations Landing Pages SEO / GEO SOP Documentation
Work With Me →
01 — Services

What I deliver

End-to-end technical ownership. From strategy and architecture to build, launch, and ongoing maintenance. I handle the full stack of your operations.

01

GHL Setup & Automation

Complete GoHighLevel configuration: CRM architecture, pipeline setup, automation workflows, A2P 10DLC compliance, sub-account management, and ongoing system maintenance.

CRM Config Workflows SMS / Email A2P 10DLC
02

AI Agents & Workflows

Build and deploy AI-powered agents inside GHL with automated SMS, voice bots, and chatbots. Integrates Claude API, Make, Zapier, and Buildship for intelligent end-to-end workflows.

AI Agents Make / Zapier Claude API Buildship
03

Funnels & Landing Pages

Design and build high-converting landing pages and marketing funnels optimized for SEO and GEO (AI search), aligned with your offer and audience inside GHL or WordPress.

Landing Pages SEO / GEO Funnels Conversion
04

API & System Integration

Connect your entire tech stack into one seamless ecosystem: webhooks, Zapier, Make, and third-party APIs. Domain config, DNS, SSL, and platform migrations handled end-to-end.

Webhooks Make.com REST API DNS / Domain
02 — Experience

Where I've worked

5+ years building systems for agencies and brands. I've held senior technical roles across the US market, managing CRMs, building automations, and leading operational strategy.

Dec 2024 — Present
Current
ProfitEngines
Tech Operations Manager · Part-time
  • Designed end-to-end automation workflows across Zapier, Make, Slack, GHL, and ClickUp
  • Led development of AI Agents with automated SMS, voice calls, and chatbot functionality inside GHL
  • Managed multiple client GHL accounts covering CRM setup, funnel config, and system maintenance
  • Built high-converting landing pages aligned with marketing objectives
Sept 2021 — Nov 2024
MedspaBloom
Senior Technical Administrator
  • Managed the full GHL CRM ecosystem including workflows, lead tracking, automation, and reporting
  • Led A2P 10DLC registration ensuring SMS compliance and deliverability for all clients
  • Built automation frameworks using Zapier, Make, and GHL for internal operations
  • Administered domains across platforms covering DNS configuration, subdomain setup, and SSL management
July 2020 — April 2022
Everable / Work with Engage
Tech Admin
  • GHL account administration and client onboarding
  • Built and maintained automation workflows across client platforms
03 — Tech Stack

My toolkit

25+ platforms integrated, automated, and maintained across years of real client work. Core tools are highlighted. Everything else is fair game.

GoHighLevel
Make.com
Claude API
Zapier
Buildship
Notion
ClickUp
Slack
WordPress
Funnel.io
ClickFunnels
Shopify
ManyChat
Twilio
Mailgun
Looker Studio
Figma
Closte
Asana
GTM / GMB
GoDaddy
Google Suite
FB Ads Manager
AcuityScheduling
Assistable.io
Pancake
Office 365
Canva
04 — Why Me

What sets me apart

Not just a tech VA. A systems architect who delivers outcomes, documents everything, and builds for scale without creating dependency.

01

GHL-Certified Since 2020

I've been inside GoHighLevel longer than most agencies have been using it. I know the platform's limits, shortcuts, and edge cases. You won't run into expensive surprises.

02

AI-Native by Default

Building with Claude API, AI Agents, and intelligent automation is already part of my daily work. Your systems will be ahead of the curve, not playing catch-up.

03

Full Technical Range

From DNS and webhooks to landing page copy and SEO, I cover the full technical surface of your business without needing three different contractors to talk to each other.

04

You Own What I Build

Everything comes with clear documentation and SOPs. You'll understand your systems and won't be dependent on me to maintain something you can't see inside.

05 — Contact

Let's build something

Ready to clean up your GHL, automate your operations, or launch a converting funnel? Let's find out what you need and how fast we can ship it.

Currently Available

Open to new projects and retainers as of 2026.

  • GHL setup & full account builds
  • Automation workflow design
  • AI agent development
  • Landing page builds
  • Ongoing retainer / tech admin
Send a Message →

Frequently Asked Questions about Erwin Ocobillo

Who is Erwin Ocobillo?

Erwin Ocobillo is a certified GoHighLevel (GHL) systems and automations expert based in the Philippines. He has been a certified GHL admin since 2020 with over 5 years of experience building CRM systems, automation workflows, AI agents, and high-converting funnels for agencies and service businesses across the US market.

What services does Erwin Ocobillo offer as a freelancer?

Erwin offers four core services: GoHighLevel full account setup and automation, AI agent development using Claude API and Buildship, high-converting funnel and landing page builds optimized for SEO and GEO, and end-to-end API and system integration across platforms like Make.com, Zapier, Twilio, and Mailgun. He is available for both project-based work and ongoing retainer arrangements.

How long has Erwin Ocobillo been using GoHighLevel?

Erwin Ocobillo has been using and administering GoHighLevel since 2020, making him one of the longer-tenured certified GHL administrators in the freelance market. He holds the Certified HighLevel Admin credential and has managed GoHighLevel accounts for clients across the medspa, marketing agency, and SaaS industries.

Can Erwin Ocobillo build AI agents inside GoHighLevel?

Yes. Erwin builds and deploys AI-powered agents integrated into GoHighLevel environments, enabling automated SMS conversations, AI voice calls, and chatbot functionality. He integrates Claude API, Make.com, Zapier, and Buildship to create intelligent end-to-end workflows that reduce manual operations and improve lead response times.

Where can I hire Erwin Ocobillo for GoHighLevel work?

Erwin Ocobillo is available for hire through Upwork at upwork.com/fl/erwinocobillo, on LinkedIn at linkedin.com/in/erwinocobillo, or directly by email at erwinocobillo@gmail.com. He is currently open to new GHL projects, automation builds, AI agent development, and ongoing technical admin retainers.

What is GEO (Generative Engine Optimization) and does Erwin offer it?

Generative Engine Optimization (GEO) is the practice of structuring web content so it is cited and referenced by AI-powered platforms such as ChatGPT, Perplexity, Claude, and Google AI Overviews. Erwin applies GEO alongside traditional SEO when building landing pages and marketing funnels for clients, helping them gain visibility in both standard search results and AI-generated answers.

What is the difference between GoHighLevel setup and GoHighLevel automation?

GoHighLevel setup involves configuring the platform from scratch: building CRM pipelines, contact workflows, user permissions, sub-account structures, domain connections, and communication channels (SMS, email, calls). GoHighLevel automation refers to building the logic that runs automatically inside that setup: triggers, conditions, actions, and integrations with external tools that respond to lead behavior without manual intervention.